1. OBJECTIVE / Mục tiêu
- Plan, implement, optimize and drive the achievement of leads generation, sales target through digital marketing campaigns/ activities.
2. KEY RESPONSIBILITIES /DUTIES/ Nhiệm vụ và trách nhiệm chính
- Work closely with the sales channels where are allocated the recruited leads/ prospects/ selling opportunities to drive the achievement of sales target which are assigned to digital marketing.
- Build and manage all necessary channels/ platforms (such as: Website, Mobile devices, Social media, Search engines, Display advertising and other channels) for implementing company’s digital marketing strategies.
- Plan and carry out the digital marketing campaigns (such as: Short Message Service (SMS), Simple Notification Service (SNS), Search Engine Optimization (SEO), Electronic or Interactive Billboards and Other Online Ads, etc.) from the initial through to final stage in order to recruit the most qualified leads/ prospects/ selling opportunities.
- Monitor the campaigns efficiency and execute the necessary changes on time to improve its performance.
- Oversee the budget and evaluate the result of digital marketing campaigns and conduct the initiatives/ improvement to maximize the ROI for each digital marketing channel used.
- To be in charge of content writing such as social media, ads materials, etc. of digital marketing campaigns/ activities.
- Continuously search for new opportunities, monitor the market trends, and propose the ideas to grow the digital/online business for company.
- Build up tracking performance tools
- Others tasks will be assigned by Communication Manager
3. REQUIRED / Bằng cấp chuyên môn và kỹ năng bắt buộc
- University Degree in marketing, advertising, media or similar
- Male/ Female, from 28 to 32 years old
- At least 5 years working experiences in digital marketing with the familiar responsibility/ similar position in Finance Company/ Banking
- Business mindset, innovation thinking
4. Nice to have / Kỹ năng nên có
- Good at English
- Good at computer skills: Email, Word, Excel, Powerpoint, etc...
- Teamwork, individual work